It provides information on keyword volume (taken from Google Keyword Planner), current position, changes in rankings and which URL the keyword is ranking for. You can also cross-reference between desktop and mobile SERPs to further build out your strategy and understand your target audience.Īccuranker is another great tool to track keywords and review the competitive space. It helps you be realistic of what’s achievable and split out short, medium and long-term goals. Another critical metric to consider when deciding which terms to target. Like most keyword tools, the data provided tells you the difficulty level of securing a top-ranking position. Having the three main search engines incorporated provides more analysis and insight into the target audience. It includes Google Analytics, Search Console, Google Adwords, Bing and Yahoo search. Rank Tracker has various keywords built-in to support keyword data and accuracy, making it more reliable. I stated that a benefit of using SEO PowerSuite is that you need to use several SEO tools. The data provided may also inform of other target areas that you may not have considered. This feature will also help with GMB listings (Google My Business) and find out which businesses are performing better. It also helps you make comparisons on where the demand is, so that you can put emphasis on those areas. This is beneficial if you have a client that operates in multiple locations. Currently, Rank Tracker is the only tool that enables users to monitor keyword positions for specific locations, for example, postcode, city or country. Rank Tracker allows you to monitor competitors rankings, identify opportunities, SERP features, and more for competitive analysis. Keyword research isn’t just about identifying terms to target and monitor them it’s about understanding what your competitors are doing, which keywords their ranking well for and which they aren’t for quick-win opportunities, as well as how they’ve optimised their pages. Rank Tracker also provides you with an online visibility score, to know what the competitive space looks like and where the improvements are. Analyse the latest SERPs to make comparisons on improving page optimisation, review thousands of keyword opportunities while staying up to date with competitors. You can monitor and search for local keywords, as well as globally. It’s handy having a complete keyword tool, as not only does it save you time and money using multiple tools, but it means you can manage everything together and easily dip in and out when needed. It tracks target keyword positions, SERPs, location rankings and more. Rank Tracker is exactly what you think it is. This includes choosing the search engine and location and how you want the data presented.Ī report feature is available that allows you to create customised and branded reports, which are shareable by sending a link or using the automation mailer. Also, you can customise and control the data SEO PowerSuite provides by ensuring the information is tailored to your needs. In addition to these, you can schedule tasks, which is perfect for staying on track of your workload or if something needs doing overnight. As mentioned above, SEO PowerSuite has four features available. It’s worth noting that there is an option to book a 30-minute demo when you download this tool. If you’re starting a career in SEO or you have a wealth of experience, SEO PowerSuite is a fantastic tool to use. While all three SEO tools provide similar features, ahrefs and SEMrush are more expensive. In comparison, SEMrush uses data from Google. It does have a keyword feature built-in, but there are discrepancies with the data used compared to Google’s Keyword Planner. I’d say ahrefs is more tailored towards content, including backlink analysis and opportunities. There are similar tools out there, including ahrefs and SEMrush, both excellent and popular all-round SEO tools. SEO PowerSuite has four main features that can help you analyse a website and create an effective short and long-term strategy to achieve KPIs. Also, because it’s a desktop tool, it’s more cost-effective. Unlike other SEO tools out there, SEO PowerSuite is a desktop tool, so it isn’t reliant on combining multiple servers to gather data. The tool enables SEO’s to perform keyword research, monitor their performance, and analyse backlinks, content review, and optimisation for both SEO and PPC. So, what actually is this tool? SEO PowerSuite is an all-round SEO tool with backlink, content, technical, keyword and even PPC/paid media features. SEO PowerSuite is a long-standing collection of individual tools, and arguably one of the best original suite of tools that the majority of SEO professionals either regularly use or have at least used at one point in their careers.
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